WEB TV:See how musicians trick you into loving their pop songs and turning them into hits

When I listen to Simi’s ‘Joromi’ these days, I am drawn by the record to take an active part in it. The call-and-response contained in the delivery of the entire song carries a pull that transforms people from passive listeners to active singers of the record.

The first time I heard the record after it was sent to my email, with my headphones tightly screwed into my ear to feed me with Simi’s celestial vocals, the immediate feeling was one of ‘ok, this is a good song. Simi has done it again.” The singer has done the usual by picking love apart and generating a record that sings along as one of the typical female-created pieces of music which would be directed at the love of their life…or the love of that moment.You can go through Davido’s entire verses, take out all the obvious power lines, and you still would have enough to make it bang hard as both a chorus and a mini-verse. He’s like a writer of adverts, but only this time, he does it in records.

“30 billion for the account oh,” a phrase which was utilised in ‘If’, has become a declaration of sorts this year, to underline aspirational wealthy leanings, while “Money fall on you,” is another social media wildfire, which came from the single ‘Fall’.

I am not the biggest fan of ‘Coolest kid in Africa’, but if that song had grown more, then you would have seen people screaming the phrase “Uploading the ‘Owo’”, which translates into English as ‘Uploading the money’. That had potential to explode.

When Tekno sang ‘Baby Pana, they say you like Cassava, I get big Cassava’, that’s also a trick. We have seen how popular ‘Pana’ became, with plenty of catchiness packed within the single to bring people to their knees and beg for more. He effectively took what was a good source of Carbohydrate, into a sexual object. That’s so unfair. Another good one is stuck in ‘Duro’, where he sang, ‘Your beauty dey make me realise, say NEPA, don bring light’. It’s a good one, which inspired memes and generated conversations around the record.